This month, the collection is all about color. People ask me about trends and, yes silhouette is always relevant, but this year it really feels like it’s all about the colors you’re wearing—and how they make you feel.
My immediate circle knows how I feel about Pantone’s Color of the Year: Cloud Dancer. I’ll say this… it was a missed opportunity. However, the benefit of having a neutral as the color of the year is that it goes with everything. So for February, you’ll see a lot of “Cloud Dancer,” because it’s a great winter white.
At Rushmore, winter white is a closet must-have. Jeans, blouses, sweaters—it’s the color you want instead of stark white if you have any interest in a seasonless wardrobe.
When I think about past Colors of the Year, I always come back to 2020, when we were gifted not one, but two great colors. I channeled a bit of that creativity this month. I kept thinking about those colors—blue and pink—and how they made me feel. The pinks and burgundies feel like love… like the feeling Valentine’s Day gives you (cliché, I know!).
Next to that softness, I plugged in bits of azure. This bright blue seems to be taking the place of the true red we saw everywhere in 2025. It’s bold. It’s punchy. It makes me feel playful.
Lastly, I snuck in a little butter yellow. Yellow is not dead this year—I think it’s just the bit of hope we could all use in the depths of winter. I used to despise yellow until I took a science class in college. My professor completely broke my brain open when they said the sun emits yellow, so all the colors we see are filtered through a tone of yellow. How beautiful is that?
Hopefully this collection brings you the joy you might be needing in the homestretch of winter. I’ll leave you with this:
While it is February one can taste the full joys of anticipation. Spring stands at the gate with her finger on the latch.” — Patience Strong